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SNEAKAHEADS
Campaign to stop the waste in our sneaker industry
2024
This is an activist group lead by sneaker lovers with a common goal to drive positive change in the sneaker industry.
They want our favourite sneakers to be made sustainably. That’s why they started SneakAhead , a global campaign aiming to fast-track sustainable practices in the sneaker industry.
The campaign consists of sneaky creative actions and an open letter to the biggest sneaker brands: Nike, adidas, Asics, Puma, New Balance, Reebok, Vans, Converse…
The Great Imagining brought their campaign to The Good Clothes Show 2024
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